Oroos Secures INR 20 Crore in Funding to Capture the Sweet Spot of Bharat’s Growing Confectionery Market

India, 29th October, 2025: Oroos Confectionery Pvt. Ltd., founded by Raje Suneet Jain, a seasoned sales and marketing professional, and Prashant Manral, an expert in large-scale FMCG manufacturing, has announced the launch of its premium-yet-affordable confectionery brand Oroos. With a vision to make high-quality indulgence accessible to the next billion Indians, Oroos aims to build a trusted Indian confectionery brand rooted in quality, affordability, and scale.

To accelerate this mission, the company has raised INR 20 crore in funding, led by Fireside Ventures, with participation from the State Bank of India (SBI) and a network of strategic angel investors. The capital infusion will be directed toward setting up a fully automated manufacturing facility in Greater Noida and strengthening Oroos’s distribution network across Tier 2 and Tier 3 towns, where demand for quality yet affordable confectionery is rapidly rising.

“Oroos was born out of a simple observation the ‘real Bharat’ consumer seeks better quality, but not at metro prices,” said Raje Suneet Jain, CEO, Oroos Confectionery. “We aim to bridge that gap by building a manufacturing-first brand that delivers premium quality and scale from within India. This is about creating a world-class confectionery company for India, in India.”

Fireside Ventures, one of India’s leading early-stage consumer funds, has backed Oroos for its differentiated approach and execution-led vision.

“Oroos addresses the rising aspirations of India 2 consumers who remain largely underserved a massive untapped opportunity,” said Prayag Mohanty, Principal at Fireside Ventures. “Raje and Prashant bring deep industry expertise and a sharp understanding of consumer needs. We’re excited about Oroos’s commitment to ‘Make in India’ through their world-class Noida facility.”

The funding round also saw participation from Vikash Agarwalla (MD & Partner, BCG India), Sanjay Wali (COO, VST Industries), Praneet Gupta (Director, Leading Sovereign Wealth Fund), Porush Jain (Founder, Sportskeeda), and Chandan Deep (Seasoned VC Investor), among others.

Oroos’s upcoming Noida plant, supported by SBI’s Startup Branch (CGTMSE) scheme and backed by an MOU with Invest UP, is designed to deliver high production efficiency, consistent quality, and innovation-driven product development.

According to the IMARC Group’s India Confectionery Market Report 2025–2033, the country’s confectionery market is valued at INR 379 billion (2024) and is projected to grow to INR 597 billion by 2033, at a CAGR of 5.2%. While North India currently holds a 32.8% market share, the next phase of growth is expected from Tier 2 and Tier 3 cities, where consumers are shifting from unbranded sweets to organized, branded confectionery signaling formalization and modernization beyond metro markets.

With this strategic funding, Oroos is poised to become a category creator in affordable indulgence, blending manufacturing excellence with a deep understanding of India’s evolving mass-market consumers.