Marriott International, Inc. has announced the global debut of Series by Marriott, a new collection brand within the Marriott Bonvoy portfolio, with the launch of The Fern Hotels & Resorts, Series by Marriott in India. This regionally inspired yet globally aligned brand is designed to celebrate local character while offering the trusted consistency of Marriott’s standards.

The brand’s first phase in India includes 26 hotels across key destinations, adding over 1,900 rooms to Marriott’s portfolio—marking a major milestone in Marriott’s worldwide expansion.

A Regionally Created, Globally Connected Brand

Series by Marriott brings together respected local hotel groups under a unified Marriott Bonvoy umbrella, targeting the growing segment of ‘global domestic’ travellers. Focused on delivering “the essentials done right,” the brand emphasizes:

• Comfortable, well-designed rooms

• Reliable, high-quality service

• Authentic, locally relevant experiences

The debut set of properties—The Fern Hotels & Resorts, Series by Marriott—reflects this philosophy with eco-sensitive design, sustainability-led operations, and a deep connection to regional culture.

India as the Launchpad

“We are delighted to introduce Series by Marriott in India through our strategic agreement with The Fern Hotels & Resorts,” said Kiran Andicot, Senior Vice President, South Asia, Marriott International.
He added that India’s thriving domestic travel ecosystem and rising demand for dependable, affordable stays make it the perfect destination for the brand’s global debut.

The launch of these 26 properties is the first step in a broader rollout, with over 100 openings planned over the next year.

Phase One Openings  November 2025

The initial 26 properties span 23 cities, including Ahmedabad, Bengaluru, Bodhgaya, Daman, Jaipur, Kochi, Kolhapur, Mumbai, Mussoorie, Pune, Rajkot, Solapur, Surat, Vadodara and more.

(All property listings remain unchanged from the original content.)

Guest Experience Highlights

The Fern Hotels & Resorts, Series by Marriott, offers curated programs that emphasize comfort, safety, and local touchpoints, including:

• Grab & Go Breakfast for early departures

• Single Lady Traveller Recognition with specialized in-room amenities

• Evening Delight turndown service with chocolates or local treats

• Lamp Lighting Ceremony, a soothing dusk ritual

• Healthy Sleep Ritual featuring almonds, raisins, and cumin-infused water

Partnership and Expansion Vision

“The response to The Fern Hotels & Resorts, Series by Marriott has exceeded our expectations,” said Suhail Kannampilly, Managing Director, Concept Hospitality. He emphasized the strong alignment between The Fern’s sustainability ethos and Marriott’s global reach, fueling rapid expansion plans.

All hotels under this brand are fully integrated with Marriott Bonvoy®, allowing members to earn and redeem points and enjoy seamless, personalized digital experiences via the Marriott Bonvoy app.

Series by Marriott’s inaugural launch in India comes via a founding partnership with Concept Hospitality Private Limited (CHPL), majority-owned by CG Hospitality, part of CG Corp Global.