Mumbai, Sep 28: Pride of Cows, the premium farm-to-home dairy brand from Parag Milk Foods Ltd., has unveiled its latest campaign, “Come Over to the Greener Side,” featuring actor and entrepreneur Athiya Shetty. Rooted in the brand’s distinctive connection with its farm, the campaign invites consumers to step away from the pace of everyday life and rediscover a more mindful relationship with nature, nourishment and wellbeing. Through a contemporary lifestyle lens, Pride of Cows brings its philosophy of intentional living to life, encouraging consumers to make space for the things that truly matter.
At the heart of the campaign is the belief that wellbeing can be found in the simplest of experiences. In a world increasingly defined by constant movement and noise, the farm offers a different rhythm, one that allows for moments of stillness, connection and renewal. This thought builds on Pride of Cows’ farm-to-home and single-origin proposition, extending the meaning of its farm beyond being the source of its products to becoming an expression of a more grounded and fulfilling way of life.
The campaign brings together the brand’s distinctive farm ecosystem and a contemporary vision of wellbeing, with Athiya Shetty embodying its sense of ease, authenticity and understated living. Her presence reflects the campaign’s central thought of finding balance in the everyday, while creating a natural connection between the world of Pride of Cows and consumers seeking a more considered approach to life. The campaign moves beyond conventional dairy communication to explore the emotional value of knowing where our nourishment comes from and the experiences that surround it.
Ms. Akshali Shah, Executive Director, Parag Milk Foods Ltd., said,
“With this campaign, we wanted to capture the feeling of stepping away from the everyday and reconnecting with what feels more natural and fulfilling. Athiya was a natural fit because she brings an effortless, understated quality that reflects this thought. She has a strong sense of individuality and an approach to life that feels considered rather than curated, which aligns closely with the world we are building for Pride of Cows. Through her, we wanted the campaign to feel less like a traditional celebrity endorsement and more like an invitation to experience the feeling that our farm represents, a little more space, a little calmer and a closer connection with nature.”
The campaign further builds on Pride of Cows’ evolution as a premium dairy brand with a broader lifestyle proposition rooted in nourishment, wellbeing and nature. While its single-origin philosophy remains unchanged, the brand continues to explore new ways of bringing the experience and values of its farm closer to consumers. With its latest campaign, Pride of Cows invites audiences to discover the value of slowing down, reconnecting with nature and finding joy in the everyday.