New Delhi, Aug 12: Contemporary Indian lifestyle brand Nicobar launches Off the Turf, a celebration with the Indian Women's Hockey Team. At its heart, this is an intimate portrait of the team through the moments beyond matches and practice sessions. Their individuality and camaraderie embody the sensibility Nicobar has spent a decade cultivating. The film follows the players across a day spent together, through the spaces between training and competition, where personality comes through without performance. The clothes become part of it all—natural, effortless and lived in.
"The squad brings together players from different parts of India, each with a different story, but the moment you spend time with them, they simply feel like a team," says Simran Lal, Co-founder and Creative Director, Nicobar. "You see it in the way they look out for one another. There was a sense of belonging from the very beginning, making this collaboration feel like a perfect fit.”
The celebration comes at a significant moment for the Indian Women's Hockey Team, following gold at the FIH Nations Cup in New Zealand and silver at the FIH Hockey Women's World Cup Qualifiers in Hyderabad. With the FIH Women's Hockey World Cup in Belgium and the Netherlands, followed by the Asian Games in Aichi-Nagoya, the season continues to gather momentum.
For the players, wearing Nicobar became part of the day itself, allowing their personalities to come through. Captain Salima Tete adds:
"As athletes, we're used to expressing ourselves through our game, but this shoot gave us the chance to showcase a different side of who we are. Wearing Nicobar on the hockey pitch felt incredibly special. It was a beautiful blend of sport, style and confidence. I hope it inspires more people to see women athletes beyond the field and celebrate them for who they are, both on and off the pitch."
Over the coming weeks, Nicobar will unveil a collection of films, portraits and behind-the-scenes moments across its digital platforms, offering a closer look at the women behind the Indian Women's Hockey Team.
"Collaboration is at the heart of what we do," Lal has said of Nicobar more broadly, a line that has held through the brand's past partnerships. Off The Turf turns that same instinct toward people, in the year Nicobar marks ten years of modern Indian living. Over the past decade, Nicobar has collaborated with chefs, hotels, jewellers and other lifestyle brands, each partnership shaped by a shared design sensibility.
