Gurugram, Oct 23:Elan Group marks the festive season with its grand festive campaign, ‘Diwali, The Wonder of Light’, across its premium destinations, Elan Epic, Elan Miracle, Elan Town Centre and Elan Mercado in Gurugram. Bringing together cultural performances, festive workshops, family experiences, live entertainment and specially curated activities, the celebrations are designed to capture the spirit of the season and offer visitors an engaging experience beyond shopping.
The celebrations extend across every aspect of the visitor experience, with Elan Malls transforming their spaces through magnificent thematic installations, thoughtfully curated décor and festive settings, creating a celebratory ambience across the destinations. Complementing the visual grandeur is a diverse retail mix featuring leading brands across categories, new brand launches, festive pop-up markets offering unique finds and gifting options, attractive seasonal offers and diverse F&B experiences.
At Elan Miracle and Elan Epic, the festive line-up included Garba and Dandiya performances on 17 October, a Dhunuchi dance on 18 October and a Ramayan musical performance on 20 October, alongside family activities. The calendar will continue with Diwali workshops, magic show and a pottery experience at Elan Epic on 6 November and Diwali celebrations on 7 November at Elan Miracle. At Elan Mercado and Elan Town Centre, the line-up features a Tanoura dance on 7 November.
The programme also features Karwa Chauth celebrations, live music and mehendi artists on 27–28 October, followed by a Sufi band performance and Sufi whirling dance on 29 October. Additionally, ahead of Halloween, themed décor and atmospheric settings will add a touch of mystery to Elan Epic on 30 October, with Spezia Bistro, Mystery Rooms 2.0 and Dhaba Estd. 1986 joining the festivities.
A strong brand mix further enriches the festive calendar at Elan Malls, with new retail additions and F&B offerings bringing fresh choices for visitors. Indulgent dining experiences, festive treats and attractive seasonal deals further enhance the offerings, giving visitors more to discover throughout the festive period.
Speaking on the occasion, Ms. Vidhi Attri, Head-Marketing, Elan Group, said,
"Festive occasions present an opportunity to reimagine retail destinations and create experiences that resonate with visitors beyond everyday shopping. At Elan Malls, we have brought this vision to life with our grand festive campaign, ‘Diwali, The Wonder of Light,’ by transforming our destinations into vibrant festive spaces through grand thematic installations, immersive décor and thoughtfully curated experiences, complemented by a high-impact retail mix, numerous festive offers and an engaging calendar of events. By integrating culture, entertainment, dining and shopping within our destinations, we aim to encourage visitors to explore, celebrate and enjoy the festive spirit across our malls."
The festive décor draws on the Ramayana and the legacy of Lord Shree Ram, bringing elements of Indian mythology and tradition into the mall spaces. At Elan Epic, Gurugram, a majestic 18 ft × 12ft installation celebrating the glory of Shree Ram takes centre stage. Created to mark the spirit of Diwali, the installation celebrates the enduring values of righteousness, faith and the triumph of light over darkness. At Elan Miracle, the highlight is a magnificent 20 ft × 12 ft Ramayana-inspired Golden Rath installation. Adorned with symbolic elements, the installation transforms the festive space into a visual tribute to India's cultural heritage. Rooted in the timeless tales of the Ramayana, the Golden Rath serves as a visual centrepiece and a festive photo opportunity for visitors.
At Elan Mercado and Elan Town Centre, sections of the retail atriums have been transformed with illuminated installations featuring grand structures, decorative backdrops, glowing lamps and lotus-inspired elements, adding to the festive setting across both destinations.
The celebrations across Elan Malls are designed to offer visitors a varied festive experience, with each destination bringing its own character to the season. This year's celebrations further reinforce Elan Group's commitment to creating destinations where everyday visits become opportunities for connection, celebration and shared experiences.