Hyderabad, Sep 16: Every Ganesh Chaturthi, devotees lean in to whisper a wish into Mushak’s ear, trusting Lord Ganesha’s faithful vahan to carry it forward.
This year, Prefr is giving Ganpati’s favourite listener a new job: listening not only to wishes, but also to the plans people hope to put into motion.
Built around the thought “Wish karo. Prefr karo.”, Prefr’s 11-day Mushak Loan campaign takes inspiration from this much-loved festive ritual to begin a lighter, more human conversation about money, plans and access to credit.
The campaign invites people to share what is on their minds -- whether it is something they have been planning, postponing or simply hoping to begin. Those who choose to explore financial support can also discover the credit options available through Prefr, subject to eligibility and the applicable terms.
The idea is not that every wish needs a loan. It is that when someone has a considered plan and needs financial support to move forward, understanding the available options should feel simple, transparent and free from unnecessary anxiety.
The campaign unfolds across out-of-home, digital and social channels in Mumbai, Navi Mumbai, Thane and Hyderabad. On Instagram, Prefr invites people to whisper their wish to Mushak directly through DMs, sharing what they have been planning, postponing or hoping to begin. The campaign will also be supported by select on-ground engagement during the festive period.
As part of the campaign, Prefr is offering ₹1,100 cashback to 11 customers each day across the 11 days of Ganpati in Mumbai, Navi Mumbai, Thane and Hyderabad. Winners will be selected through a system-based random process from eligible customers whose loans are successfully disbursed through applications attributed to the campaign.
Sharing a wish or applying does not guarantee loan approval, disbursal or cashback. All applications remain subject to lender assessment, eligibility and the applicable terms and conditions.
Through Mushak Loan, Prefr brings warmth and cultural familiarity to a category often associated with complicated language and transactional communication, while keeping the conversation rooted in informed choice and responsible access to credit.
