04th, November 2026: Ahead of Dhanteras, Instamart, India’s pioneering quick commerce platform, through its sellers, has partnered with Kalyan Jewellers to make the jeweller’s gold coin collection available to customers. The collection includes 0.1-gram gold coins, making gold ownership more accessible to customers and allowing them to mark the festive occasion with a meaningful purchase. Customers who shop for gold coins from Kalyan Jewellers on Instamart can also get a little extra with their purchase. From November 1 to 6, the first 1,000 customers across India each day who buy a Kalyan Jewellers gold coin* on Instamart will receive a free 1 gm silver coin. Additionally, every Kalyan Jewellers gold coin purchase will entitle customers to a free digital discount voucher worth a 5 gm silver coin* *T&C apply. This offer is valid until December 31, 2026, and can be redeemed across Kalyan Jewellers stores pan-India.
The partnership aims to give customers a convenient way to shop for precious metals ahead of Dhanteras, the first day of Diwali celebrations, when buying gold and silver is considered auspicious and believed to bring prosperity and good fortune. A wide range of gold coins weighing 0.5g to 10g and silver coins ranging from 1g to 100g will be available on Instamart ahead of the festive season.
Early trends to watch this Dhanteras
The tie-up comes as Instamart has become a convenient way for consumers to buy gold and silver coins for special occasions and gifting. Over the past twelve months, products on the platform have ranged from 0.5-gram gold coins to 1kg-silver bars. Gold purchases grew 258% year-on-year, while silver grew 185%, pointing to rising demand for precious metals on the platform.
Instamart’s gold and silver buying behavior in 2026 shows where that demand is concentrated:
- Bengaluru leads India’s gold and silver shopping on Instamart, followed by Mumbai, Hyderabad, Ahmedabad, Lucknow, Coimbatore, Indore, Bhubaneswar and Visakhapatnam.
- One Bengaluru customer picked up gold worth ₹2,52,459 within hours in a single day, including five 50-gram silver bars and several gold coins featuring Ganesh, Lakshmi-Ganesh and Swastik designs.
Dhanteras trends in 2025
Last Dhanteras, Instamart saw gold purchases surge by over 400% compared to the year before. The trend follows a similar pattern seen on Akshaya Tritiya this year, when gold purchases on Instamart rose by nearly 50%, with 0.5g, 1g and 2g coins emerging as the most popular denominations. Last Dhanteras, demand was led by markets including Bengaluru, Mumbai, Hyderabad, Delhi and Chennai, reflecting how consumers are turning to quick commerce for auspicious gold purchases, with smaller denominations offering an accessible way to mark festive occasions.
