India, 25th February 2025: Sigma is thrilled to announce the launch of a new visual identity for its products and brand, reinforcing its commitment to excellence in optical engineering and creative expression.
Since 1961, Sigma has continuously pushed the boundaries of innovation and driven the artistic vision of photographers and filmmakers. The new visual identity reflects the core of Sigma’s manufacturing philosophy which is, emphasizing quality, craftsmanship, and an aim to provide outstanding products and services to customers worldwide.
Commenting on the new launch, Kazuto Yamaki, CEO of Sigma, said, “The way cameras and photography relate to our lives is constantly changing, as the industry undergoes constant evolution and occasional revolutionary leaps. At the same time, the fundamental desire at the heart of photography, to capture and share moments remains unchanged. Our new visual identity reflects our unwavering commitment to supporting this pursuit through exceptional craftsmanship and creativity.”
Emphasizing ‘Made in Aizu, Japan’
Sigma’s commitment to quality craftsmanship is rooted in its production model, every lens, camera, and product are manufactured at the Aizu factory in Japan. Sigma aims to maintain unparalleled levels of precision, innovation, and attention to every small detail. The company’s brand communication will highlight the significance of its manufacturing origin, reinforcing the trust and excellence associated with “Made in Aizu, Japan.
Introducing Art Projects: A New Era of Artistic Collaboration
As a manufacturer Sigma is deeply inspired by the art of photography, Sigma has always supported the creative community through sponsorships, partnerships, cultural events, and its extensive photobook collection. Now, Sigma is taking this commitment further with the launch of Art Projects, a new initiative specially designed to collaborate with artists and amplify their creative expressions.
The art projects will serve as a platform for photographers, filmmakers, and visual artists to produce and share groundbreaking work, fostering innovation and storytelling across mediums. This initiative underscores Sigma’s belief in the power of artistic vision and its mission to elevate the impact of visual storytelling worldwide.
With these new initiatives, Sigma reaffirms its dedication to the photography and filmmaking communities, ensuring that its legacy of quality and innovation continues to empower artists for generations to come.
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