National; May 28th, 2025: Burgers are having their moment, but this year, it’s not just about the juiciest patties or fluffiest buns. It’s about the box they come in. On the occasion of International Burger Day, Swiggy Limited (NSE: SWIGGY/BSE: 544285), India’s leading on-demand convenience platform, has announced its partnership with Zerocircle, India’s most exciting sustainable packaging startup, to launch #IndiasCoolestBurgers, an initiative that brings sustainability to the very box your burger arrives in.
The collaboration will see top burger destinations/ restaurants across Delhi, Mumbai, Bangalore, Noida, Gurgaon and Faridabad do away with the plastic-lined containers and adopt Zerocircle’s breakthrough seaweed-coated burger boxes, that are microplastic-free, greaseproof, leak-proof, home-compostable and ocean-degradable.
30 handpicked restaurants will receive 30,000 free boxes in the first phase, giving chefs, cloud kitchens, and cult burger spots a zero-compromise way to serve their food sustainably, without losing the crispness of the bun or the juiciness of the patty.
But this isn’t just about packaging. It’s about creating a new cultural cue- that taste, and thoughtfulness can – and should – go hand in hand. This partnership reiterates that our favourite comfort foods can also be climate-forward.
Commenting on this initiative, Sidharth Bhakoo, Chief Business Officer, Swiggy said, “As India’s leading food delivery platform, we’ve seen first-hand how deeply burgers are embedded in the fabric of urban food culture. We believe that it’s time to ask a more urgent question, can our most loved bites also lead the way in sustainability? With this collaboration alongside Zerocircle, we’re not just celebrating the country’s top burger destinations; we’re empowering them to serve smarter, with packaging that disappears without harming nature. This is not just a pathbreaking idea- it is a message to every eco-conscious consumer that great taste doesn’t have to come at the planet’s expense. At Swiggy, we’re proud to back innovations that make sustainability feel seamless — baked into every delivery, not bolted on as an afterthought.”
“As a material science company, launching our products in India is deeply personal — it’s us coming full circle. In India, the impact of plastic pollution isn’t abstract — it’s visible in our rivers, forests, coastlines, and in the lives that depend on them. We’re not just launching another ‘green’ product; we’re introducing a material that is truly safe. Materials that won’t pollute the Ganges, that won’t persist on the foothills of Himalayas or linger in your bodies as microplastics and respect the biodiversity we’re privileged to have. With partners like Swiggy, this isn’t just about entering a new market for us — it’s about driving a shift from within. We’re a team of scientists and forward-thinkers reimagining what materials can do, and we’re proud to lead the change.” said Neha Jain, Founder & MD, Zerocircle.
The initiative has gone live on International Burger Day and aims to engage better with the eco conscious consumers. Consumers are encouraged to share, tag, and nominate their favourite burger joints to try the new boxes, turning microplastic-free packaging into a public conversation and driving real adoption across the restaurant ecosystem. Swiggy will also drive sign-ups and box trials with restaurant partners, ensuring this isn’t just a one-off campaign but an impactful initiative.
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