Mumbai, April 9: Salesforce announced a collaboration with SVKM’s NMIMS, one of India’s most respected and longstanding institutions of higher education, to digitally transform how it engages with prospective students and manages admissions at scale.

 NMIMS is building a unified, AI-powered platform to eliminate data silos, streamline admissions workflows, and deliver personalised student experiences as it expands its multi-campus and digital footprint. By bringing together previously fragmented systems, the university aims to improve operational efficiency, gain real-time visibility into admissions performance, and set the foundation for a scalable, student-centric ecosystem.

Building a Connected Digital Foundation

NMIMS has deployed Agentforce Education and Agentforce Marketing solutions, integrated with MuleSoft, to transform its lead-to-admission process. The platform enables end-to-end lead management through automated capture, nurturing, and tracking of prospective students across digital channels, along with AI-driven personalised engagement tailored to individual interests and behaviours. It also streamlines admissions through unified application processing, document management, and onboarding workflows, while ensuring real-time data integration across systems for improved decision-making and operational visibility. Together, this creates a more efficient, data-driven admissions engine that enhances conversion, improves responsiveness, and delivers a more integrated and personalised experience for prospective students at scale.

In phase one, NMIMS has completed the NMAT-based (NMIMS Management Aptitude Test) admissions workflow, establishing a strong digital foundation for future expansion.

Shri Amrishbhai Patel, Chancellor, SVKM's NMIMS Deemed-to-be University, said,

“As NMIMS strengthens its presence across campuses, it is essential that we build systems that reflect our long-term vision for excellence. Our collaboration with Salesforce marks a pivotal step in creating a unified, intelligent foundation that enhances transparency, personalisation, and operational strength across the admissions and marketing ecosystem. This transformation goes beyond technology; it represents our commitment to shaping a student-centric future where every interaction is seamless, responsive, and guided by data-driven insight. By investing in this integrated digital architecture, NMIMS is positioning itself to meet the evolving expectations of learners and to lead the way in redefining higher education in India.”

Arundhati Bhattacharya, President and CEO at Salesforce - South Asia, said,

"India's leading universities are reimagining engagement in the digital era—moving beyond isolated systems to build intelligent, connected platforms that put students at the centre. NMIMS exemplifies this transformation. By unifying data, automating workflows, and harnessing AI to personalise at scale, they're setting a new standard for student experience. We're proud to support NMIMS as they build a platform that will drive growth, innovation, and educational excellence for years to come."