Mumbai, Apr 08: India’s most loved exhibition for moms and kids is back! The 17th edition of The Pinwheel Project, presented by Nykaa Fashion Kids - a curated online destination on Nykaa Fashion that brings together a thoughtfully selected range of premium and trend-forward clothing, footwear, and accessories for children aged 0–14 years - will take place on 15th April 2026 at The Palace Halls, NSCI, Worli.

This much-awaited shopping experience brings together 100+ brands from across the country—including Delhi NCR, Ahmedabad, Jaipur, Surat, Chennai, Pune, Kolkata, and Bangalore—all under one roof in Mumbai. Visitors can explore everything from casual and formal kidswear to accessories, jewellery, toys, baby products, educational activities, stationery, women’s fashion, and healthy treats.

A Fresh, Trend-Forward Spring Edit

This year’s Spring Edit showcases some of the most stylish and must-have kidswear collections. Featured brands include Popcorrn, Kauma Kids, Choupette, Dulaar, Kei-ki by Swati, Mellow Muffin, and Mini Trails.

For cozy nightwear, shoppers can browse Plush Bunny, Nigh Nigh, and Enfance, while Aretto brings trendy footwear options for kids.

Accessories lovers can explore Bling Thing Store, LadyBug Jewels, and Aiza. For educational and playtime essentials, brands like Smarty Pants, B-Fit, and Toycra offer books, toys, and games designed to engage young minds.

A Curated Women’s Fashion Experience

The Style Storie Edit by Tanaz Doshi and Azmina Rahimtoolah introduces a specially curated women’s fashion section, featuring apparel and accessories from brands like Melia, Ginza Room, Rasmeen Sethi, and 63 East.

For those who love statement pieces, the jewellery showcase features elegant and contemporary designs from Kosmos by Aarti Bahl, Isharya, and Adila Jewels.

Built by Moms, for Moms

Launched in 2017 by three dynamic working mothers—Aditi Kapur, Ragini Vakil, and Shouger Merchant Doshi—The Pinwheel Project has grown into Mumbai’s go-to destination for parents looking for unique, premium products for both their children and themselves.

Its collaboration with Nykaa Fashion Kids further strengthens this vision, bringing together a thoughtfully curated mix of style, comfort, and quality.

Nykaa spokesperson said, “At Nykaa Fashion, we’re constantly looking to build meaningful, discovery-led experiences for our consumers, and our partnership with The Pinwheel Project is a natural extension of that vision. With Nykaa Fashion Kids, we aim to bring together a curated world of trend-forward brands for young families, and this collaboration allows us to bring that universe to life in an engaging, on-ground format.”

“This year’s Spring Edit promises to be a truly immersive experience,” says co-founder Shouger Merchant Doshi. “We’ve expanded our exhibitor base to offer something for every taste and style. Our partnerships with Nykaa Fashion Kids and The Style Storie Edit add exciting new dimensions to our bi-annual event.”

Co-founder Ragini Vakil adds, “We wanted this Spring Edit to feel vibrant, playful, and full of life. From colourful fashion to engaging products, there’s something for everyone—we can’t wait to welcome you!”

Aditi Kapur, co-founder, shares, “The magic of The Pinwheel Project lies in bringing everything you need under one roof—from curated fashion finds to delightful treats. It’s truly a one-stop destination for moms and families.”

Tanaz Doshi and Azmina Rahimtoolah, co-founders of Style Storie Edit, say, “We’re thrilled to partner with The Pinwheel Project to curate the women’s fashion section. Our goal is to bring affordable, chic fashion to the event and make every mom feel like a fashionista.”

More Than Just Shopping

Beyond retail, visitors can enjoy a specially curated food court offering both indulgent and healthy options. Participating brands include Rasa Foods, Zugar, Zapsters – Kids Energy Bar, Crumble & Dough, Flossy Panda, and The Whole Truth. For a quick pick-me-up, guests can grab coffee or matcha from Ritual Daily Coffee.

Event Details

When: Wednesday, 15th April 2026, from 11:00 am onwards
Where: The Palace Halls, NSCI, Worli, Mumbai, Maharashtra 400018