India, February 2024: Sanrio, the global lifestyle brand best known for Hello Kitty, and SOEZI, the leading nail solutions brand, have launched a fun campaign for Valentine’s Day. Featuring popular actress Sonakshi Sinha, the campaign emphasizes the two companies’ recent collaboration.
The campaign video showcases Sonakshi Sinha racing against time to get ready, only to discover that the new Hello Kitty collection saves the day with nails that perfectly match her outfit. It highlights how effortless it can be to look great with the hassle-free and time-saving press-on nail extension kit that features Hello Kitty’s iconic design elements, including her signature bow. With Valentine’s Day chaos in full swing, Sanrio and SOEZI come to the rescue. In just 10 minutes, you can go from “OMG” to “Hello, gorgeous!” thanks to the SOEZI Hello Kitty Valentine’s Collection.
SOEZI’s Hello Kitty collection is designed to bring a touch of Hello Kitty’s signature kawaii style to the world of nail art. This exclusive collection marks a significant milestone in Hello Kitty’s expanding presence in India and highlights the increasing excitement surrounding Sanrio and its portfolio of iconic characters.
Highlighting the unique spirit of the collaboration, Sonakshi Sinha, Actor, and Co-Founder of SOEZI shares “SOEZI’s Hello Kitty collection is a celebration of creativity, nostalgia, and individuality. By combining SOEZI’s modern, fuss-free press-on nails with Hello Kitty’s timeless charm, we’ve crafted a collection that’s as fun to flaunt as it is to share. With social media at its core, this partnership invites our community to showcase their favorite Hello Kitty-inspired nail designs, transforming self-expression into a joyful, shared experience of style.”
Adding to the excitement, Srishti Raai, Co-Founder of SOEZI “SOEZI’s Hello Kitty collaboration represents a unique fusion of modern beauty and timeless charm, bringing together two iconic brands to celebrate creativity and individuality. This partnership not only enhances SOEZI’s market presence by aligning with Hello Kitty’s global appeal but also drives engagement through social media, encouraging our community to showcase their favorite nail designs. By blending innovation with nostalgia, we’re turning self-expression into a business-driven celebration of style and connection.”
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