At Frontier Raas, every collection begins with a question: how do we stay rooted and still reach higher? This season, as we celebrate 70 years of design, the answer comes in the form of Daali From the Courtyard of Raas a campaign shaped by the quiet strength of legacy and the restless energy of reinvention.
Daali a word that speaks of branches, of extensions, of growth isn’t just a name, it’s a feeling. It’s the moment where the past gives rise to the present. Where tradition isn’t left behind it’s reinterpreted, reimagined, and reintroduced to a world that wants more than nostalgia. It wants meaning.
The silhouettes in Daali echo this shift. The lehenga isn’t just bridal, it’s architectural, intentional, and bold. The sharara returns in a new proportion, free of rules and rich in texture. Drapes are designed like second skins, soft, sharp, and full of ease. Prints don’t whisper heritage, they speak it aloud. Every color, every fabric, every structure is chosen with purpose.
But this isn’t just about clothes. Daali is about the idea that a house like Frontier Raas built over decades doesn’t stand still. We are a tree that has weathered seasons, rooted in craft and culture. And yet, each season we turn over a new leaf. We grow. We adapt. And we bear the fruits of our labour pieces stitched with soul, shaped with intention, and made with love.
In the courtyard of Raas, where time moves slowly and ideas bloom freely, Daali was born. Not as a departure, but as an evolution. This is our offering to the woman who wants more than fashion. She wants form with meaning, tradition without restraint, and design that moves with her.
Daali is that moment of becoming. From root to branch. From heritage to now.
