New Delhi, India — [13th May’25] —Coffeeshop Company, the globally acclaimed Austrian coffeehouse brand known for harmonizing the rich tradition of Viennese café culture with modern coffee-to-go sensibilities, is set to make a grand launch at Franchise India Expo 2025. The event is scheduled for 17th & 18th May 2025 at Yashobhoomi (IICC), New Delhi, marking the brand’s strategic entry into the Indian market.
With a legacy spanning over 25 years and a presence in more than 7 countries, Coffeeshop Company is poised to redefine the premium coffee experience for Indian consumers. Its participation in the expo underscores its commitment to expanding its global footprint and connecting with potential franchise partners across India.
Backed by its parent Eatery Group and as a proud member of the Theophil Group, Coffeeshop Company delivers unmatched franchise expertise — offering products, services, training, technology, and marketing under one roof. With access to more than five decades of in-house development in coffee roasting, beverage innovation, and machine technologies, franchisees benefit from a deeply integrated support ecosystem.
Why Partner with Coffeeshop Company?
Coffeeshop Company is the only global café brand that provides 360° franchise support, ensuring each partner receives:
- Direct contact with market supervisors for real-time support
- Seasonal promotions and country-specific product innovations
- Access to digital tools for data management, store insights, training, and reporting
- On-demand manuals and training materials, constantly updated for relevance
- Feedback and evaluation systems for instant responsiveness and local marketing execution.
Speaking on the India launch, Gaurav Marya, Chairman, Franchise India Group, said: ” Coffeeshop Company brings not just a product, but a powerful and proven café culture rooted in European excellence. Its arrival in India signals an exciting shift in the café landscape — one that offers aspirational entrepreneurs a global opportunity backed by operational depth, beverage innovation, and sustainable profitability.”
At the expo, visitors will explore multiple franchise formats — from compact takeaway kiosks to full-service cafés — tailored for various investment sizes and real estate profiles. The brand offers end-to-end franchisee support, including training, supply chain logistics, marketing, backend systems, and store development.
Marco Schärf, Owner of Coffeeshop Company, added: “India is one of the world’s fastest-growing consumer markets with a deep appreciation for premium experiences. We’re excited to introduce our heritage-rich brand, premium Arabica blends, and signature beverages that are adapted to local tastes, while maintaining our global standards of excellence.”
From salted caramel lattes to rooibos orange iced tea, along with a curated range of premium sweets and snacks, Coffeeshop Company promises an elevated café experience — one built on quality, warmth, and innovation.
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